Friday, September 30, 2011

Weaver Morrow - RIP

I am very shocked and saddened to report the passing of Weaver Morrow, longtime Houston radio man. I first met Weaver in the first week of September, 1970, during the first days of KAUM. He was a Houston Radio Legend from the first moment he cracked the mic; his humor turned the market upside down and was a huge part of the success of KAUM - and we were the most successful of the ABC-FMs, at least at first. Radio people came from all over to hear what we were doing that had vaulted us from something like 27th to 7th in the ratings in one rating period. The ABC execs in NY suggested moving him to afternoons, when more of our audience would likely be awake; they listened regularly and so did the other ABC-FM PDs. Everyone loved him. I was so disappointed when he first left the market and glad when he returned. He had long stints at KRBE-FM and KODA-FM.

Chronicle obituary and services


Cindy P. S. said...

Hey, Bruce. Who exactly are you? I ask because. I was engaging in nostalgia surfing about KAUM and came across this link. Did you work at KAUM in the 70s? I worked there in Traffic from around 72 to 75, when Weaver, Jewel McGowan, and others we there, then later with a new crop after a new GM. Just curious. Most folks don't remember the station.

Bruce said...

I was there from 70-73 along with Weaver, Ed Beauchamp, Cy Statum, Mike Shugart, Jewel, plus Randy Covington, Dave Lamble, Carole Kneeland and Thomas Wright in the news department. I was both a jock and program director during the heady days of our first big success.