How KTRH Talked Its Way to Greater Success
This is a brochure produced by KTRH promoting their News-talk format and it's another item shared by Charlie Pena. The brochure was apparently produced ca, 1973 - it makes reference in the text to having been doing the format for 11 years and from another source I know KTRH launched news-talk in 1962. The station flipped to an all news format in July, 1974.
The copy is too large to scan as a whole so I have broken it down into sections which are arranged below in the order they appeared; the brochure was 3 columns wide with text at the top and photos below; it probably had at least some color but the copy is only black and white. Only a couple of comments are necessary for explanation below.

This photo is not tagged but I believe it is another photo of Jack Ford who also appears in another photo below. Corrections are welcome.










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One photo from the brochure was clipped and showed only half the face of weekend news editor Carl Cramer so I have not used it.
Another thanks to Charlie Pena for sharing this material.
See the rest of this brochure published here and here.