Friday, July 2, 2010

How KTRH Talked Its Way to Greater Success

This is a brochure produced by KTRH promoting their News-talk format and it's another item shared by Charlie Pena. The brochure was apparently produced ca, 1973 - it makes reference in the text to having been doing the format for 11 years and from another source I know KTRH launched news-talk in 1962. The station flipped to an all news format in July, 1974.

The copy is too large to scan as a whole so I have broken it down into sections which are arranged below in the order they appeared; the brochure was 3 columns wide with text at the top and photos below; it probably had at least some color but the copy is only black and white. Only a couple of comments are necessary for explanation below.



This photo is not tagged but I believe it is another photo of Jack Ford who also appears in another photo below. Corrections are welcome.






















One photo from the brochure was clipped and showed only half the face of weekend news editor Carl Cramer so I have not used it.

Another thanks to Charlie Pena for sharing this material.

See the rest of this brochure published here and here.

1 comment:

Andrew Brown said...

Great! I called in and gabbed with the legendary Alvin Van Black a few times.