Arbitron Trends, '74-'76

Five book trends, October/November '74 to October/November '76 (there were only two Arbitron ratings periods per year at that time).

A big spurt for KAUM in '75, a  nice bump for KCOH, too.  KYND continued to dominate the Beautiful Music field as it would do for another several years.  KILT-AM (still rock at that time) holding out against all competitors but KRBE nipping at its heels especially in teens.  KLYX was running the NBC News format at that time and had not yet switched to Majic 102 so KYOK continued to dominate the Black listening audience numbers.

From a special edition of Radio and Records, the Industry's Newspaper, 'Arbitron Breakouts, October/November '76' devoted exclusively to reports like this on the top 75 markets.

Hooper Ratings - December, 1961 - January, 1962

The Ratings are in!

KNUZ was still doing quite well vs. KILT with it's 250 watts; second place ain't bad. Note only two FMs showed up.

Thanks to John B. Hill, an engineer at KILT from 1960-1964, for sharing these. John has shared some other memorabilia from that era and filled in some facts and anecdotes about the McLendon operation, both AM and FM. See the KILT Staff Directory from this era here; there more published on this blog in the near future.

The Ratings are in

For the Fall of 1945

I thought maybe the big numbers for KTRH and KXYZ in the mornings reflected, respectively, Arthur Godfrey, who had just gone national in April of 1945, and Don McNeill's Breakfast Club, which had been national (although maybe not in Houston all the time) since 1933. However, when I looked at the radio listings in my files closest to this date, in the Spring of 1947, I found the Breakfast Club on KXYZ at 9 am but Arthur Godfrey was on KTRH at 2 pm (30 minutes, with House Party - Art Linkletter? - at 3pm).

I have no idea what was responsible for the big numbers on KPRC in the afternoon.

I'm grateful to Chris Huff of the DFW Radio Archives for sharing this graphic.