Milt Willis, 1929 - 2005

He was born Milton T. Willis in Houston; raised in Montrose, he graduated from Lamar High School, class of 1948, and went off to the Navy. While stationed in Hawaii he met and married his wife and they returned to Houston and raised a family of four children.  He was known to family and his closest friends as Milton but to hundreds of thousands of listeners over the years and most of the hundreds of other broadcasters he came in contact with, he was just Milt.

I have not been able to pin down when he first got into radio but for the most part he was associated with KTHT, KXYZ and KODA.  Except for a very brief stint in Rapid City, SD, he spent all his career in Houston radio and in addition to air work he did a lot of voice work for advertising agencies and film production companies.  I first have a record of him at KTHT, listed as program director, on a music survey in August, 1959.  He was also one of the deejays as were Jack London and Larry Kane.  He would have been in his late 20s by then and with a voice like his he had undoubtedly been receiving admonitions all his life that ‘you should be in radio,’ so undoubtedly he got his start some years earlier.  He would not likely have been a Program Director in his first job, either.  Good friend Gene Arnold remembers him at KTHT and says he had worked earlier at KXYZ where Gene had also worked although not at the same time.

Arnold remembers Milt did the morning show at KTHT and hated the shift.  One time when he was interviewing a new over-night talent for KTHT that Arnold had referred he told the man he’d have to be willing to hang around some mornings until 6:15 or 6:30 when Milt couldn’t make it on time, a condition the prospective hire was not happy about.  By 1960 he had found another solution to that problem; a KTHT survey published in June of that year shows him working a split shift - 8 to 10 am and 2 to 4 pm.

In the late 50s, KTHT went by the moniker Downbeat, using Ray Conniff’s ‘S Wonderful’ as an hourly ‘downbeat’ to the launch the programming.  The Chronicle had reported in June, 1958, that Robert D. Strauss’s Texas Radio had purchased KTHT from Roy Hofheinz and it appears to have been a  few months later when the Downbeat moniker began appearing in the listings.  Gene doesn’t know for sure but doesn’t think Milt was responsible for coming up with the programming. 

The station was sold again in 1961, the formal transfer of ownership to Winston-Salem Broadcasting occurring in March.  The incoming owners installed new programming they called Red Carpet Radio and GM Sam Bennett resigned.

Three months later, in early June, Public Radio Corp. of Houston took control of KXYZ-AM and FM from NAFI Corporation of Los Angeles.  Public Radio was composed of Lester Kamin of Houston, an advertising executive who had himself been a deejay in the 1940s, his brothers Max of Houston and Morris of Victoria.  They also owned stations in Tulsa and Kansas City.  They named Sam Bennett as new GM and Milt Willis as PD.  GM Cal Perley and PD Ken Collins were out and would later team up again at KFMK.  Collins told Houston Post columnist Bill Roberts he found out he was no longer PD of KXYZ when he read it in the newspaper.

During the early 1960s, KXYZ-AM and FM were outstanding radio stations.  In an era when the GM of another big Houston station described the city as just a big over-grown country town, KXYZ presented the city as sophisticated and cosmopolitan.  A big key to the imaging were the stagers which introduced musical segments with glowing audio pictures of the city.  I still think of the KXYZ of that era as one of the best sounding Houston radio stations of all time.  Gene Arnold doesn’t know much about the years Milt Willis was at KXYZ and does not know if he was responsible for the programming concept but his voice was ubiquitous on the station.

In April,1965, Billboard Magazine reported in a market spotlight on Houston radio that Milt was still PD of KXYZ but in January of the next year reported he had been upped to Operations Manager and a new programmer, Bob Winsett of San Francisco, was moving in.  By June of 1966 Milt moved over to KODA as PD; Don LeBlanc was upped to Operations at KODA and yet another new PD was named at KXYZ.

Milt continued as Program Director of KODA for some years.  Another Billboard Market profile in March of 1967 shows him still in the post but sometime between that time and the time I joined KODA in October, 1974, Milt accepted an offer from a station in Rapid City, South Dakota.  I remember him telling me the call letters and I remember they were just one letter different that KODA - I believe it was KOTA.  He realized almost immediately it was a mistake and he stayed a very short time.  He called GM Martin Griffin at KODA and asked to return, Griffin asked the staff and it was agreed they would welcome him back.  This may have been when he transitioned into sales.  By the time I got to KODA in ‘74 he was Sales Manager, having moved into that chair when Tom Hoyt was upped to General Manager not long before.

I worked as an announcer in the same building with Milt for four years until Tom Hoyt named me Operations Manager to replace the departing Jason Williams.  Just a few months later Hoyt left and Paul Taft promoted Milt to General Manager and then just a few months after that, Taft sold KODA-AM and FM to Westinghouse, Group W.  Milt and I worked together for the next three years to try to build KODA from an also-ran for years in the beautiful music war with Harte-Hanks’ KYND.  We talked everyday, went to lunch together often, but I wasn’t into radio history at that time and never asked about his career even though I had been aware of him since the 1950s.

We sometimes shared  bits of our personal lives, though.  I knew he collected movie theater lobby cards.  One Monday I remember him looking very bedraggled and I asked why.  It turned out he had spent the whole weekend on puddle-jumper flights to South Carolina and back to pick up some prized cards and he was beat.  He was as proud as a new Daddy of the cards he had scored, telling me all about them and their significance,  but he vowed never to do that again.  I also remember him sometimes beaming on a Monday morning after a weekend jaunt to the casinos in Louisiana where he apparently regularly did quite well.

Gene Arnold shared a passion for collecting movie lobby cards and got Milt into the hobby and they went to conventions together.  Gene says Milt liked to linger at the airport lounge and he warned him repeatedly he was going to miss a flight sooner or later but it was Arnold who almost missed a flight when he mistakenly boarded a flight to Seattle and didn't discover the mistake until the last minute. Gene says he and Milt also enjoyed betting against each other on college football games. 

Success in the Beautiful Music format on FM depended a lot on external advertising, chiefly on TV and billboards, to get the call letters across, since so much listening to that format was done at very low, background levels.  Harte-Hanks KYND had always had a much bigger advertising budget than KODA but when Westinghouse came to town, the tables were turned.   By the end of 1982, KODA's ratings success was so complete, Harte-Hanks pulled the plug on KYND and turned the frequency over to their wildly successful AM, KKBQ, the successor to KTHT and KULF on 790.

In February of 1983, just a little over a month after KYND called it quits, Milt was promoted to National Sales Manager of Group W’s Texas stations and he finish  his long career in Houston radio with Westinghouse.

Personal Postscript:  Milt lasted longer than I with Group W.  I clashed with the consultant Westinghouse assigned to their FM stations, all of which at that time were struggling except for KODA.  Finally I gave up and left.  The book that covered my last months as PD was the first one in KODA's history when it edged KYND but I was not there for the celebration.  I talked to Milt only once after leaving but some 20 years later, sometime in the first decade of this century, I was coming back from Austin on I-10 and decided to pull into the San Felipe de Austin State Historical site in Austin Co., the unofficial capital of Stephen F. Austin’s original colony.  I had known about the place since the 7th grade when every Texas school child took a Texas history course but I had never visited.  The town was an important commercial center before independence and  hosted several important meetings leading up to the Texas Revolution.  I walked around the grounds soaking up Texas history and as I stepped into a meeting hall, an audio track started playing.  It was Milt’s voice.  Son-of-a-gun, I thought, This guy is everywhere. I wonder how many other state historical sites have audio tracks voiced by Milt?

I am indebted to Laura Willis Hixon for the pictures above and to her and Gene Arnold for details of Milt’s life and career and their personal remembrances of him.

FM Chronology - The 1960s - Part I - KQUE-FM, KARO-FM, KOST-FM, KXYZ-FM

This article was edited 10/1/10 to include some new information about the programming of KXYZ-AM/FM in the 1960s.

The decade of the 1960s would prove to be a very active one on the FM dial in Houston with many new stations signing on, but it was not until the end of the decade that FM began to make an impact in the ratings. A year and a half after KHGM-FM moved off the 102.9 frequency to 99.1, Veterans Broadcasting launched an FM in its place. KQUE-FM signed on at 6am, Tuesday, October 1, 1960, to broadcast 18 hours a day, 7 days a week. Webb Hunt was the first Program Director. Teaser ads in the papers ran heavily; ‘Cue – for the best in FM Radio. K-Que. Coming.’

An early program schedule in the newspaper listings had Webb Hunt, 6a-10a, KQ Music Hall, 10a-12N, Felix Martin, 12-2pm, Bob Brock, 2p-4p, Joe Walker, 4p-6p, Felix Martin, 6p-9p, and Bob Brock, 9p-12M.

The second new FM of the decade came on the air just 2 weeks later. KARO-FM took to the airwaves the weekend of the 15th and 16th of October with 8000 watts on 94.5 Megacycles. The studios were on the 11th floor of the American Investors Building at 600 Fannin and the transmitter was atop the building. Robert L. Weeks was the Station Manager and Bert Wiel Assistant Manager. The schedule printed in the papers showed the station was only on the air from noon to midnight originally but by years’ end the broadcast day had been extended to start at 9am. It’s been alleged the call letters were taken from Karo syrup because the programming was sweet, sappy music. The 1962 Houston telephone directory gave Mr. Weeks’ address as San Diego, CA.


KARO lasted just over 4 years before becoming KLEF-FM, a full-time classical music station. However, it’s not clear that KARO was on the air continuously during the 4 years; there were many times when program listings for the station were missing in the papers.

By mid-1961, Gordon McLendon’s FM took to the air waves. KOST-FM first appeared in the radio listings in the Chronicle the weekend of July 15-16; there was no story. The station operated at 100.3 megacycles and simulcast KILT-AM. Broadcasting Yearbook confirms the year 1961 but whether this station had previously been known as KZAP-FM as early as 1959 is not known. Other call letters that have been used on this frequency include KILT-FM and KXAS-FM, ‘Texas 100.’ It has been a country station since the Spring of 1981. (Spring 81 ARB was KILT-FMs first as country).

The Broadcasting Yearbook for 1979 gives 1960 for the first year of KXYZ-FM but it was not until the last quarter of 1961 that the station returned to the air after a hiatus of eight years. In a story about Gerald Chinski’s resignation as Chief Engineer on October 1, Chronicle Radio-TV Editor Howard Stentz noted Chinski would be leaving after 26 years with the station as soon as the FM station was on the air in a few days. KXYZ-FM first appeared in the Chronicle listings on Wednesday, October 4, simulcasting the AM 24 hours a day.

The stations had just changed hands that summer. The sale of the combo from N.A.F.I. Corporation of Los Angeles to Public Radio Corporation of Houston for $1,000,000 was finalized in early June. Public Radio Corporation was Lester and Max Kamin of Houston and Morris Kamin of Victoria; they also had stations in Tulsa and Kansas City. Lester Kamin had been a DJ in Houston in the 1940s and had owned an advertising and public relations firm locally. Sam Bennett, former GM of KTHT came on board as new GM and Milt Willis, former PD of KTHT became the new programming head.

KXYZ-AM and and FM was locally owned and simulcast a heavily proudced beautiful music format until mid-decade when a heavy personality format was installed. In 1968 the stations were purchased by the American Broadcasting Company which returned a produced, matched-flow beautiful music format on the air under the direction of Paul Mitchell. This did well in the ratings until the first matched-flow beautiful music FM came on the air, KYND, the one-time KLVL-FM on 92.9, began to eat away at the numbers. By the spring of 1970, KXYZ-FM was broadcasting the ABC Love format which consisted of syndicated tapes of album-oriented rock programming. KXYZ-FM flipped call letters to KAUM and went live and local with the album rock format the first week of September, 1970. KAUM dropped the album rock format after just a few years and went through several format changes before changing call letters to KSRR in mid-1980. (KAUM last noted in Apr/May 1980 ARB; KSRR shown in Oct/Nov 1980 ARB). The station changed call letters again in the 80s to KKHT and then to KNRJ. (I first have KNRJ in 1989 RnR Ratings Report, Vol II) and by the Spring of 1991 had adopted KHMX-FM. (Spring 1991 ARB). More will be posted on this site on the history of KAUM.

The image above comes from the Houston Press in 1961.

FM Chronology - The 1950s - Part 1 - KUHF-FM, the end of KXYZ-FM

At the beginning of the decade of the 1950s there were four FMs on the air in Houston. The first year would see KOPY cease operations in the Spring and KUHF-FM launch before the end of the year. A list published in the Broadcasting Yearbook for 1950 shows KXYZ-FM, 96.5 mc with 15,000 watts, KTRH-FM, 101.1 mc with 33,000 watts, KPRC-FM, 102.9 mc with 57,000 watts, and KUHF-FM, at 91.3 mc, which had a Construction Permit for 9600 watts.

Both KUHT and KUHF have station histories on their websites and the story of KUHT as the first educational TV station in the nation is well known. According to the KUHF web site, that station signed on November 6, 1950, making it at least the 4th oldest FM station still on the air in Houston and the oldest one with the original call letters. There have been several hiatuses in KUHF’s history and some may have lasted as long as several months but at the present time there is no evidence the license ever lapsed.

The Chronicle took note of the launch of KUHF-FM on Sunday, November 5th, noting the station would go on the air at 91.3 megacycles for six hours a day on the 6th with the formal dedication services set for December 1. The facilities were in the tower of the new Ezekiel W. Cullen building which had just been dedicated the week before; 5 stations had provided live coverage of that dedication, a big day in the history of the University. The new station’s facilities included two studios that could hold more than 100 people each. Dr. Wilton Cook, Chairman of the Fine Arts Department, was in charge of the station. He said the plans were to use as few transcribed programs as possible, to allow radio majors at the University to get as much experience as possible and expose as much on campus talent as possible. A leased line to KTRH would make it possible for that station to air simulcasts and re-broadcasts of some KUHF programs to reach a wider audience that didn’t have an FM receiver.

I understand the staff of KUHF-FM has been researching the station’s history for the upcoming 60th anniversary in 2010; I’m hoping they will come up with an audio retrospective. The station website includes a brief chronology of important milestones in the station’s history.

Besides the 4 Houston FMs, White’s Radio Log for Winter, 1951, a national monthly publication, listed KREL-FM, Goose Creek (Baytown) at 92.1 and KLUF-FM, Galveston, at 98.7. Neither of these were to last.

For the next several years the FMs that were on the air in Houston struggled with the same problems facing FM operators across the country: few listeners and poor advertising revenues. As far as is known there were no new stations either applied for or on the air in Houston until late in the decade and as of September 10, 1953, the number of stations dwindled to just three as KXYZ-FM ceased operations. The station was to remain silent until late 1961 when it returned to the air with the same calls and frequency. Fred Nahas was President of the radio station when it ceased broadcasting; it had been programming Classical and semi-classical music. Nahas said all the staff would be devoted to putting KXYZ-TV on the air, a UHF station that they hoped to launch on Channel 29 in 1954 but never did.

A Day in the Life -

...of a Houston radio listener. From the Houston Post, Wednesday, February 18, 1948, the first day of broadcast of KNUZ, 1230.

FM Chronology - Part 5 - 1947 - 1950

Less than a week after KTRH-FM took to the air, the Lee Segall Broadcasting Co., by that time owned by the William Smith Construction Co., received a permit for an FM in Houston. According to information supplied by Chris Huff of the DFW Radio Archives, the proposed call letters of the Houston station would have been KCOH-FM but the permit was never activated. It’s not known at this time if this permit was just a reassignment of the earlier permit issued to Segall or what calls he had requested. William B. Smith was President of Call of Houston, Inc., which put KCOH-AM on the air in May, 1948.

Later in the same week the permit was announced, The Post published congratulations to Segall on his new FM in Dallas, KIXL-FM.

On November 13, 1947, the University of Houston was granted a permit for an FM station to be known as KUHF-FM with a 3 kilowatt transmitter and 267 foot antenna. Permanent studios for the station were included in the plans for the Ezekiel W. Cullen building but temporary studios were to be in the recreation building on campus and the transmitter in the Engineering Lab building. Students in the Speech Arts Department were already producing programs that aired on KATL. The University had 6 months under FCC regulations to set a launch date but the station was not to get on the air until late 1950.

Later that same month, W. Albert Lee received an FM permit for KLEE-FM, a conditional grant subject to engineering approval. Lee announced construction would begin immediately and the Chronicle reported the station would be on the air in 90 days but the permit apparently was never activated. Lee and his engineers had their plates full, trying to get his AM on the air and planning for the possibility of being granted Houston’s first TV license, plus on-going renovations in both his Milby and San Jacinto Hotels.

Amidst all the hoopla over the launch of Lee’s KLEE-AM on January 31st, 1948, Houston’s fourth FM station, KXYZ-FM, slipped on the air the next day, a Sunday, at 9am. The schedule was to be 9am to 5pm Sundays and 7am to 3pm weekdays according to an ad. The station operated at 96.5 megacycles, FM channnel 243. Two days later, however, a story in the Chronicle reported the station was simulcasting KXYZ-AM from 6:45am to 11pm.

KXYZ-FM was to last 5 and a half years before shutting down for just a little over 8 years.

Tne next FM to make it on the air in the area was the first in the market outside of Houston. KREL-FM, 92.1 megacycles, signed on Easter Sunday, April 17, 1949, at 6:30am. The inaugural broadcast was a simulcast with KREL-AM, 1360 kc, of the sunrise services from Memorial Stadium in Baytown. The permit had been granted to Tri-Cities Broadcasting on April 4, 1947 and the 230' antenna had been put in place in 1947 on one of the towers erected for KREL-AM on Decker Drive. The range of the station was estimated to be 50 miles and it was on the air daily from 3pm to 11pm. The format included popular music plus some of the more popular serious music selections. Ads for the station in the Daily Sun said that FM stood for ‘Far More Listening Pleasure.’ Within a couple of years the broadcast day was expanded from 1pm to 12 Midnight, then further expanded to simulcast all day the programming of KREL-AM. This continued for 4 and a half years. The last day of KREL-FM apparently was November 30, 1953; up until that time, daily listings in the Baytown Sun continued to show the AM and FM simulcasting. But on December 1, the listings for KREL-AM appeared in an ad touting new management, new programming policies, and new personalities. I never found a story explaining what had happened but apparently there had been a change of ownership and the FM was shut down. Listings for the FM stopped appearing. (Note: information supplied by Chris Huff from another researcher indicates KREL-FM was not deleted from the FCC file until 1958).

The reports in the Houston papers of FCC actions concerning Houston radio stations seem to have been published on a space-available basis. Sometimes they were very brief, sometimes quite extensive including news of goings on in other cities such as Dallas, San Antonio and Austin. In addition to all of the above, Chris Huff has shared a record, found by another researcher in either the FCC database or Broadcasting Magazine, of yet another FM authorized for Houston, KHCO-FM, to operate on 106.1 megacycles, sometime in 1948-49, licensed to Earl C. Hankamer This permit was never activated and I have come across nothing about it in my research.

There was also an early FM in Galveston, KLUF-FM, which appeared in some White's logs.  In a story January 8, 1949, in the Galveston Daily News, owner George Roy Clough said the station should be on the air in 30 days.  A new tower was being built in the 6100 block of Broadway, north of the existing KLUF tower, with a height of 222'.  Both AM and FM would operate from the tower with the FM operating with 9600 watts which Clough said should give a range of 40-60 miles.  The earliest schedule I have found in the paper was on November 11, 1949, while the latest was December 20, 1950.  Both KLUF and KLUF-FM were sponsors of an ad in the August 19, 1949, issue of the paper congratulating the local head of Interstate Theaters on his 20 years of tenure.  All of the schedules I examined except 2 showed a simulcast of KLUF-AM from early or mid-afternoon until 10 or 11 pm.  One schedule showed a baseball game from LBS, an afternoon game, followed by a scoreboard program and then a simulcast with AM; the other appeared to show independent programming for about 5 hours one afternoon before picking up the AM.  Those two were certainly the exceptions of all the printed schedules I came across. 

According to the listings in White's, the station operrated from the Winter of 1949 to the Winter of 1954 on 98.7 mc with 8 kw.

Edited 2/11/2014 to add more details about KLUF-FM.